{"id":925,"date":"2012-03-27T17:01:53","date_gmt":"2012-03-27T17:01:53","guid":{"rendered":"https:\/\/2012.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=925"},"modified":"2012-11-21T10:28:08","modified_gmt":"2012-11-21T10:28:08","slug":"design-and-marketing","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2012\/session\/design-and-marketing\/","title":{"rendered":"Building a Better Brand Online in 49 Easy Steps"},"content":{"rendered":"<p>It&#8217;s as many steps as there are states!*<\/p>\n<p>After discussing branding, we&#8217;ll walk through ways to differentiate yourself creatively as a business and as an online brand, especially within the WP framework. From there we&#8217;ll move to a live audit of several sites created on the WP platform and discuss their efficacy and accomplishments from a brand perspective. From there we&#8217;ll re-approach ways to create and feature branded content on your site, keeping budgets and client capabilities in mind.<\/p>\n<p>*As a native North Carolinian, I don&#8217;t recognize South Carolina as a real state<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s as many steps as there are states!* After discussing branding, we&#8217;ll walk through ways to differentiate yourself creatively as a business and as an online brand, especially within the WP framework. From there we&#8217;ll move to a live audit &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2012\/session\/design-and-marketing\/\">Continue reading <span class=\"screen-reader-text\">Building a Better Brand Online in 49 Easy Steps<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":562,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[174],"session_category":[],"class_list":["post-925","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-designer"],"jetpack_shortlink":"https:\/\/wp.me\/pheX64-eV","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/925\/revisions"}],"predecessor-version":[{"id":1569,"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/925\/revisions\/1569"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wporg\/v1\/users\/denyerec"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=925"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}