{"id":289077,"date":"2014-05-30T12:33:32","date_gmt":"2014-05-30T17:33:32","guid":{"rendered":"https:\/\/2014.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=289077"},"modified":"2014-07-18T03:16:23","modified_gmt":"2014-07-18T08:16:23","slug":"telling-your-story-with-about-pages-and-author-bios","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2014\/session\/telling-your-story-with-about-pages-and-author-bios\/","title":{"rendered":"Telling Your Story with About Pages and Author Bios"},"content":{"rendered":"<p>Your About page isn&#8217;t about your products and services; it&#8217;s not even about you. It&#8217;s about your customers and how you can solve their problems.<\/p>\n<p>In this session we cover:<\/p>\n<ul>\n<li>About Page Essentials that will make your customers like and trust you.<\/li>\n<li>How to Use Your About Page as a magnet to capture leads you may have missed<\/li>\n<li>The most common mistakes people make with their About Pages and How to Avoid them<\/li>\n<li>The little known secret about Author Bios that most people miss<\/li>\n<li>Making life all easier with WordPress Author Plugins<\/li>\n<\/ul>\n<p>Come ready to take notes because we will be covering both practical application and theory!<\/p>\n<p>Slide: <a href=\"http:\/\/www.slideshare.net\/PlatformGiant\/telling-your-story-with-wordpress-about-pages-and-author-bios\" target=\"_blank\">http:\/\/www.slideshare.net\/PlatformGiant\/telling-your-story-with-wordpress-about-pages-and-author-bios\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your About page isn&#8217;t about your products and services; it&#8217;s not even about you. It&#8217;s about your customers and how you can solve their problems. In this session we cover: About Page Essentials that will make your customers like and trust you. How to Use Your About Page as a magnet to capture leads you &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2014\/session\/telling-your-story-with-about-pages-and-author-bios\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Telling Your Story with About Pages and Author Bios<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10573955,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1405191600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[288789],"footnotes":""},"session_track":[34518],"session_category":[],"class_list":["post-289077","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-entrepreneur"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 12, 2014","time":"2:00 pm"},"session_speakers":[{"id":"288789","slug":"shane-purnell","name":"Shane Purnell","link":"https:\/\/kansascity.wordcamp.org\/2014\/speaker\/shane-purnell\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/289077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/10573955"}],"version-history":[{"count":2,"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/289077\/revisions"}],"predecessor-version":[{"id":290653,"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/289077\/revisions\/290653"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/288789"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=289077"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=289077"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=289077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}