Google likes fast sites. You like fast sites. Your users, your clients and their users like fast sites. One of the biggest hindrances to site speed is having too many requests on your page. This talk looks at not only enqueueing scripts and styles the WordPress way, but how to do it most efficiently in the context of both themes and plugins. We’ll cover WordPress’s helper functions, conditionally loading scripts, troubling real-world examples and the power of build tools.