WordPress is the world’s leading open-source content management system and is capable of creating some of the most dynamic websites on the internet. Yet, none of that matters unless you’re properly optimizing your website for user engagement. In this session, Zack Pike, Alight Analytics’ Director of Client Solutions, will offer a deep dive into tools such as Google Analytics and Google Tag Manager, giving tactical steps on how to customize your tracking strategy to stimulate user activity and interest, as well as measure website goals.
In this session you will learn:
-How Google Analytics and Google Tag Manager can be implemented on your WordPress site
-How to create a proper tracking strategy to fulfill the goals of your website
-Workarounds for WordPress plugins that have yet to fully integrate with Google Tag Manager