In a business where content is king, it can be difficult to direct your business’ audience towards what they should be seeing on your social media platforms and website. That’s where the art of email marketing comes in. Andrea Kirsch, CEO and co-founder of local digital marketing and web development agency MAKE Digital Group, will share her approach to harnessing the power of the email list to direct followers to where you want them and how SEO optimization can play a big part of finding success in today’s digital marketing world.