{"id":490,"date":"2016-05-05T14:32:02","date_gmt":"2016-05-05T19:32:02","guid":{"rendered":"https:\/\/2016.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=490"},"modified":"2016-05-05T15:06:12","modified_gmt":"2016-05-05T20:06:12","slug":"seo-fundamentals-how-site-owners-can-maximize-ranking","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2016\/session\/seo-fundamentals-how-site-owners-can-maximize-ranking\/","title":{"rendered":"SEO Fundamentals &#8211; How Site Owners Can Maximize Ranking"},"content":{"rendered":"<p>SEO isn&#8217;t all smoke and mirrors. There are some basic things that any site owner can do to give their site the best chance possible to rank well in the search engines. I will discuss identifying keywords that could drive traffic, basic website optimization, content optimization and a few WordPress plugins to make your life easier. Many websites don&#8217;t maximize their potential because they miss these important fundamentals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO isn&#8217;t all smoke and mirrors. There are some basic things that any site owner can do to give their site the best chance possible to rank well in the search engines. I will discuss identifying keywords that could drive traffic, basic website optimization, content optimization and a few WordPress plugins to make your life &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2016\/session\/seo-fundamentals-how-site-owners-can-maximize-ranking\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SEO Fundamentals &#8211; How Site Owners Can Maximize Ranking<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14920117,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1465592400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[489],"footnotes":""},"session_track":[817558],"session_category":[],"class_list":["post-490","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-town-square"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7alWa-7U","session_date_time":{"date":"June 10, 2016","time":"4:00 pm"},"session_speakers":[{"id":"489","slug":"michael-black","name":"Michael Black","link":"https:\/\/kansascity.wordcamp.org\/2016\/speaker\/michael-black\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/490\/revisions"}],"predecessor-version":[{"id":777,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/490\/revisions\/777"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/489"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/mikeinopks"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=490"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}