{"id":505,"date":"2016-05-05T18:30:42","date_gmt":"2016-05-05T23:30:42","guid":{"rendered":"https:\/\/2016.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=505"},"modified":"2016-06-09T12:15:51","modified_gmt":"2016-06-09T17:15:51","slug":"inbound-marketing-content-creation","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2016\/session\/inbound-marketing-content-creation\/","title":{"rendered":"Inbound Marketing &amp; Content Creation"},"content":{"rendered":"<p>The way that people spend their money has changed. Our marketing should change, too. Instead of blasting messages at customers, we should invite them to engage with us in conversation. This is where inbound marketing plays a part. Learn about inbound marketing strategies, content creation, and some great apps that have WordPress plugins to help get your content out there. This applies whether you are B2C or B2B, because we are all really P2P.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way that people spend their money has changed. Our marketing should change, too. Instead of blasting messages at customers, we should invite them to engage with us in conversation. This is where inbound marketing plays a part. Learn about inbound marketing strategies, content creation, and some great apps that have WordPress plugins to help &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2016\/session\/inbound-marketing-content-creation\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Inbound Marketing &amp; Content Creation<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12270423,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1465759800,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1310],"footnotes":""},"session_track":[818573],"session_category":[],"class_list":["post-505","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sprint-accelerator"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7alWa-89","session_date_time":{"date":"June 12, 2016","time":"2:30 pm"},"session_speakers":[{"id":"1310","slug":"beth-mckeon","name":"Beth McKeon","link":"https:\/\/kansascity.wordcamp.org\/2016\/speaker\/beth-mckeon\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/505\/revisions"}],"predecessor-version":[{"id":1315,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/505\/revisions\/1315"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1310"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/skionski"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=505"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}