{"id":630,"date":"2016-05-05T14:45:59","date_gmt":"2016-05-05T19:45:59","guid":{"rendered":"https:\/\/2016.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=630"},"modified":"2016-06-13T08:48:39","modified_gmt":"2016-06-13T13:48:39","slug":"using-your-email-list-to-direct-market-on-other-digital-platforms","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2016\/session\/using-your-email-list-to-direct-market-on-other-digital-platforms\/","title":{"rendered":"Using Your Email List to Direct Market on Other Digital Platforms"},"content":{"rendered":"<p>In a business where content is king, it can be difficult to direct your business\u2019 audience towards what they should be seeing on your social media platforms and website. That\u2019s where the art of email marketing comes in. Andrea Kirsch, CEO and co-founder of local digital marketing and web development agency MAKE Digital Group, will share her approach to harnessing the power of the email list to direct followers to where you want them and how SEO optimization can play a big part of finding success in today\u2019s digital marketing world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a business where content is king, it can be difficult to direct your business\u2019 audience towards what they should be seeing on your social media platforms and website. That\u2019s where the art of email marketing comes in. Andrea Kirsch, CEO and co-founder of local digital marketing and web development agency MAKE Digital Group, will &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2016\/session\/using-your-email-list-to-direct-market-on-other-digital-platforms\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Using Your Email List to Direct Market on Other Digital Platforms<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14931783,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1465675200,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/0B_uI2zLhGzaRV3lVc0I3ZEFVNlVKNThWYm1VMXptMGhvLVZ3\/view?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[629],"footnotes":""},"session_track":[817558],"session_category":[],"class_list":["post-630","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-town-square"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7alWa-aa","session_date_time":{"date":"June 11, 2016","time":"3:00 pm"},"session_speakers":[{"id":"629","slug":"andrea-kirsch","name":"Andrea Kirsch","link":"https:\/\/kansascity.wordcamp.org\/2016\/speaker\/andrea-kirsch\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/630\/revisions"}],"predecessor-version":[{"id":901,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/630\/revisions\/901"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/629"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/makedigital"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=630"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=630"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}