Developing a Video Strategy That Will Change Your Business

Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.

Speaker

About Andrea Zoellner

Andrea is an entrepreneur, marketer, four-time organizer of WordCamp Montreal, and a co-organizer of Do_action Montreal. She trained as a broadcast journalist and worked in corporate communications before trading it for a career in tech. She worked as a Marketer for Automattic, SiteGround, and was most recently VP of Marketing at Kinsta. Now, she is using her decade of experience in online marketing to grow her own projects: Keiko Furoshiki and Function House, as well as her YouTube channel, The Capsule Suitcase, full of travel and packing tips. Andrea is also a frequent speaker. You can view her talks on WordPress.tv.