In the ever-changing world of digital communication, bloggers, marketers, and communication professionals are presented with new channels to evaluate and consider on a monthly basis. Facebook, Twitter, YouTube, Snapchat, Instagram, and a host of other channels offer opportunities to connect with your audience, but each business must decide for themselves which is appropriate for their business. Add additional communication vehicles like email, SMS, and in-app messaging and the process of developing a communication strategy can be downright confusing.
Regardless of which channels are selected for the business, most would agree that .com or .org web site is a critical element to a properly functioning integrated marketing ecosystem. In this presentation, Sean will discuss why WordPress is the ideal content management system to use as the foundation for an integrated ecosystem. He’ll cover topics including ease-of-implementation, opportunity to customize using themes and plugins, integration with social media channels, and delivering content to users at the right time, via the right channel.
This is an interactive conversation, engaging the audience to design an integrated marketing ecosystem on-the-fly, while demonstrating why WordPress is the right CMS choice as the content hub.