Michael began his SEO career in 1997, while working with clients of his first company which provided networking services to small businesses. A couple of his clients posed the question “What is the internet and how do I get my business on it?” To which Mike responded, “I don’t know, but I’ll figure it out.” Soon after the same clients began asking how to get customers to their new sites. Mike again responded, “I don’t know, but I’ll figure it out.” Since his initial foray into website development and optimization, Mike has optimized thousands of websites for hundreds of clients.