{"id":715,"date":"2017-03-05T23:26:39","date_gmt":"2017-03-06T05:26:39","guid":{"rendered":"https:\/\/2017.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=715"},"modified":"2017-05-02T13:11:09","modified_gmt":"2017-05-02T18:11:09","slug":"ab-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing \u2013 Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.<\/p>\n<p>When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">A\/B Testing \u2013 Which Way Does Your Duck Face?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1493395200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.slideshare.net\/MikeDemopoulos\/ab-testing-which-way-does-your-duck-face-updated","_wcpt_session_video":"","_wcpt_speaker_id":[714],"footnotes":""},"session_track":[817829],"session_category":[],"class_list":["post-715","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-brookside"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheOPK-bx","session_date_time":{"date":"April 28, 2017","time":"11:00 am"},"session_speakers":[{"id":"714","slug":"mike-demopoulos","name":"Mike Demopoulos","link":"https:\/\/kansascity.wordcamp.org\/2017\/speaker\/mike-demopoulos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/715\/revisions"}],"predecessor-version":[{"id":932,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/715\/revisions\/932"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/714"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=715"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}