{"id":722,"date":"2017-02-16T14:06:01","date_gmt":"2017-02-16T20:06:01","guid":{"rendered":"https:\/\/2017.kansascity.wordcamp.org\/?post_type=wcb_session&p=722"},"modified":"2017-05-08T15:19:10","modified_gmt":"2017-05-08T20:19:10","slug":"using-google-tools-for-website-analytics","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2017\/session\/using-google-tools-for-website-analytics\/","title":{"rendered":"Using Google Tools for Website Analytics"},"content":{"rendered":"

In this talk, we’ll examine some of the common tools you can use for free to examine your website’s analytics. This talk will include primers for Google Analytics and Google Search Console. We’ll discuss what Google looks at when they review your website and why that’s important. We’ll get real about what conversion metrics are, and what you should be concerned about. We’ll even cover why looking at analytics regularly is a bad idea.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this talk, we’ll examine some of the common tools you can use for free to examine your website’s analytics. This talk will include primers for Google Analytics and Google Search Console. We’ll discuss what Google looks at when they review your website and why that’s important. We’ll get real about what conversion metrics are, … Continue reading Using Google Tools for Website Analytics<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":8399010,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1493395200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2017.kansascity.wordcamp.org\/files\/2017\/02\/tim_sisson_using_google_tools_for_website_analytics.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[711],"footnotes":""},"session_track":[817558],"session_category":[],"class_list":["post-722","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-town-square"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheOPK-bE","session_date_time":{"date":"April 28, 2017","time":"11:00 am"},"session_speakers":[{"id":"711","slug":"tim-sisson","name":"Tim Sisson","link":"https:\/\/kansascity.wordcamp.org\/2017\/speaker\/tim-sisson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/722\/revisions"}],"predecessor-version":[{"id":895,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/722\/revisions\/895"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/711"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/tim-s"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=722"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}