{"id":864,"date":"2017-03-05T23:20:01","date_gmt":"2017-03-06T05:20:01","guid":{"rendered":"https:\/\/2017.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=864"},"modified":"2017-05-02T12:58:26","modified_gmt":"2017-05-02T17:58:26","slug":"the-role-of-wordpress-websites-in-b2b-marketing-automation","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2017\/session\/the-role-of-wordpress-websites-in-b2b-marketing-automation\/","title":{"rendered":"The Role of WordPress Websites in B2B Marketing Automation"},"content":{"rendered":"<p>Marketing Automation has been a hot topic for more than 10 years. It has transformed the world of marketing from a passive practice to a much more deliberate and focused profession. Marketing leaders not only have a seat at the table, but they have become integral to the success of the revenue machine at many companies.<\/p>\n<p>We will explore the role of the website in a sophisticated marketing model, as well as look toward the future and discuss how the website will not only be present, but more impactful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation has been a hot topic for more than 10 years. It has transformed the world of marketing from a passive practice to a much more deliberate and focused profession. Marketing leaders not only have a seat at the table, but they have become integral to the success of the revenue machine at many &hellip; <a href=\"https:\/\/kansascity.wordcamp.org\/2017\/session\/the-role-of-wordpress-websites-in-b2b-marketing-automation\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Role of WordPress Websites in B2B Marketing Automation<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15334399,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1493499600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/open?id=0B1KSIg9InO1WYUZCODR4TTJtYms","_wcpt_session_video":"","_wcpt_speaker_id":[863],"footnotes":""},"session_track":[817558],"session_category":[],"class_list":["post-864","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-town-square"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheOPK-dW","session_date_time":{"date":"April 29, 2017","time":"4:00 pm"},"session_speakers":[{"id":"863","slug":"mark-kelly","name":"Mark Kelly","link":"https:\/\/kansascity.wordcamp.org\/2017\/speaker\/mark-kelly\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/864\/revisions"}],"predecessor-version":[{"id":921,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/864\/revisions\/921"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/863"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/mgkelly"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=864"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}