Content-able Content Strategy

Friday, April 13, 1pm – Town Square

How many times have you been told (or told yourself) that you need to develop a content strategy? We talk a lot about content strategies. We beat ourselves up about not having one or not having one good enough. But when it comes to developing an actionable content strategy, the concept can feel so aloof and be a daunting undertaking. This session shows how to use social media, organic search and analytics to craft a strategic content strategy that aligns to your subject matter and gives your content the best chance of being found. Time in this session will benefit WordPress-ers from all backgrounds, whether you’re just getting started or ready to take your site next level. You’ll walk away ready to get the most strategic of content strategies kicked off, armed with a process that has just enough prescription to give guardrails while allowing for the fluidity to adjust for any subject matter or site.

Alyssa will be available in the Community Support Lounge on Friday at 2pm

Alyssa Murfey

Alyssa works as a Senior Connections manager in the Connections department at VML, collaborating with clients, social platforms and team members to develop strategies that will work the hardest to meet brand goals. She has past experience working with Tennessee Tourism, Tropicana, Propel and Stubborn Soda. Most recently, she has been working with EXPRESS, Miami Tourism and Wendy’s. Before coming to VML, Alyssa was the Director of Strategy at emfluence, a full-service agency in Kansas City that also has its own email service platform. There, she created the social strategy department and learned the ins and outs of email marketing and website best practices. Being a lifelong learner and a proud nerd, Alyssa revels in researching and sharing knowledge about emerging platforms, technologies and marketing strategies.