Brent Leavitt

From Way-Too-Broad to Super-Niche: Using WP Multisite to Find, Nurture, and Delight Your Target Audience

A case study in how a niche training business is leveraging the power of WP Multisites to employ inbound marketing and branding best practices. We will walk through how we use Multisites to recycle business assets while expanding potential reach. We will also discuss how each site on our network fulfills a specific role in the inbound marketing process of finding, nurturing, and delighting perspective students. WordPress is not just the web face of our business, but literally houses the operations of our business activities through the use of Multisites.

Brent Leavitt

Five years ago, my wife asked me to build a website for her to host an online training portal for doulas. Using WordPress, I deployed the first version of TrainingDoulas.com in less than 2 hours. A year and half later, I hung up the freelancer hat and switched to a full-time business manager and web developer for my wife’s doula training company.