{"id":2350,"date":"2018-03-04T12:36:52","date_gmt":"2018-03-04T18:36:52","guid":{"rendered":"https:\/\/2018.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=2350"},"modified":"2018-06-14T09:58:38","modified_gmt":"2018-06-14T14:58:38","slug":"ryan-wells-how-to-use-you-to-get-people-to-buy-what-youre-selling","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2018\/session\/ryan-wells-how-to-use-you-to-get-people-to-buy-what-youre-selling\/","title":{"rendered":"How to use \u201cYou\u201d to get people to buy what you\u2019re selling"},"content":{"rendered":"<p><a href=\"https:\/\/2018.kansascity.wordcamp.org\/schedule\">Friday, April 13, 11am \u2013 Town Center<\/a><\/p>\n<p>Let\u2019s face it: YOU don\u2019t matter.<\/p>\n<p>Well, not in your customer\u2019s eyes.<\/p>\n<p>The only thing your customer cares about is them, not you.<\/p>\n<p>And this is where most business owners and webmasters fall short. They spend their time writing blog posts, about me pages and emails that are about them, what they want, their services.<\/p>\n<p>But the customer cares about one thing and one things only:<\/p>\n<p><strong>\u201cWhat exactly can YOU do for ME\u201d<\/strong><\/p>\n<p>In this session, we are going to go deep into your customer\u2019s psyche.<\/p>\n<p>You\u2019re going to get a step by step guide that will teach you how to use \u201cYOU\u201d copywriting to turn your website visitors into email conversions, leads and customers.<\/p>\n<p>If you are struggling with marketing yourself on the web, this session is for you.<\/p>\n<h2>Ryan Wells<\/h2>\n<p><a href=\"http:\/\/gailspangler.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2500 size-medium\" src=\"https:\/\/2018.kansascity.wordcamp.org\/files\/2018\/03\/ryan-wells-200x300.jpg\" alt=\"Ryan Wells | WordCamp KC 2018 Speaker\" width=\"200\" height=\"300\" srcset=\"https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/ryan-wells-200x300.jpg 200w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/ryan-wells-768x1152.jpg 768w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/ryan-wells-750x1125.jpg 750w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/ryan-wells.jpg 1024w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>My name is Ryan Wells and I am a freelance full stack web developer and copywriter in Overland Park. I have been building in WordPress since 2015 when I built my first site to document my progress when learning a new language. I then started learning more about PHP, JavaScript,CSS and other Dev tools and fell in love. I also fell in love with copywriting and specifically with how it relates to email marketing and content development on a website. What I do for the majority of my clients is teach them how to build their site in a way so it is an asset for them, not just a placeholder.<\/p>\n<h3>Connect with Ryan<\/h3>\n<ul>\n<li>Website:\u00a0<a href=\"https:\/\/cconations.com\/\">cconations.com<\/a><\/li>\n<li>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/wellsryanl\">\/in\/wellsryanl<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/youtu.be\/jOBwEqC17KE\">View Session Video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, April 13, 11am \u2013 Town Center Let\u2019s face it: YOU don\u2019t matter. Well, not in your customer\u2019s eyes. The only thing your customer cares about is them, not you. And this is where most business owners and webmasters fall short. They spend their time writing blog posts, about me pages and emails that are [&hellip;]<\/p>\n","protected":false},"author":15961696,"featured_media":2872,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1523635200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1FPhu7fxHeMcoP3mXonidmhnWCDF0QNFSgmi8PRhWJnQ\/edit?ts=5ad09b52#slide=id.p","_wcpt_session_video":"","_wcpt_speaker_id":[2255],"footnotes":""},"session_track":[817558],"session_category":[],"class_list":["post-2350","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-town-square"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9l3jo-BU","jetpack_likes_enabled":false,"session_date_time":{"date":"April 13, 2018","time":"11:00 am"},"session_speakers":[{"id":"2255","slug":"ryan-wells","name":"Ryan Wells","link":"https:\/\/kansascity.wordcamp.org\/2018\/speaker\/ryan-wells\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2350\/revisions"}],"predecessor-version":[{"id":3973,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2350\/revisions\/3973"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2255"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/rlwells1169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/2872"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2350"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}