{"id":2356,"date":"2018-03-04T11:56:00","date_gmt":"2018-03-04T17:56:00","guid":{"rendered":"https:\/\/2018.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=2356"},"modified":"2018-04-17T17:33:46","modified_gmt":"2018-04-17T22:33:46","slug":"andy-oneil-eradicate-stale-marketing-efforts-in-2018-with-a-digital-media-audit","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2018\/session\/andy-oneil-eradicate-stale-marketing-efforts-in-2018-with-a-digital-media-audit\/","title":{"rendered":"Eradicate Stale Marketing Efforts in 2018 with a Digital Media Audit"},"content":{"rendered":"<p><a href=\"https:\/\/2018.kansascity.wordcamp.org\/schedule\">Saturday, April 14, 11am \u2013 <\/a><a href=\"https:\/\/2018.kansascity.wordcamp.org\/schedule\">Kansas City<\/a><\/p>\n<p>The digital world is bigger and more demanding than ever, and you need to be sure that time and money you\u2019re spending aren\u2019t being wasted. A digital media audit gives you that certainty, bringing clarity and unity for you and your team as you move forward, secure in the knowledge that your efforts are having the maximum possible impact towards your business goals. In this session, you will learn how to use a digital media audit to assess your social media, email marketing, website presence, landing pages, website content, business technology, and more.<\/p>\n<p><strong>Andy will be available in the\u00a0<a href=\"https:\/\/2018.kansascity.wordcamp.org\/community-support-lounge\/\">Community Support Lounge<\/a>\u00a0on Friday at 10am and Saturday at 1pm<\/strong><\/p>\n<h2>Andy O&#8217;Neil<\/h2>\n<p><a href=\"https:\/\/digitalmediaauditor.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2613\" src=\"https:\/\/2018.kansascity.wordcamp.org\/files\/2018\/03\/andy-oneil-200x200.png\" alt=\"Andy O'Neil | WordCamp KC Speaker\" width=\"200\" height=\"200\" srcset=\"https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/andy-oneil-200x200.png 200w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/andy-oneil-150x150.png 150w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/andy-oneil-300x300.png 300w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/andy-oneil.png 448w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Everywhere Andy goes, he sees specific actions he could take to drastically improve the world around him. That ability to visualize specific patterns and action plans is exactly why his digital media audits are vital to the success of a company. Digital media strategy isn\u2019t a one-size-fits-all; it is highly personal to each organization\u2019s attributes and goals. Andy is invigorated by the process of combing through data and finding the right pattern for each client\u2019s digital media success. His unique ability to pinpoint the root causes, and not just the symptoms, of a less-than-stellar digital media plan, have made a significant difference for the many businesses he has helped.<\/p>\n<h3>Connect with Andy<\/h3>\n<ul>\n<li>Website:\u00a0<a href=\"https:\/\/digitalmediaauditor.com\/\">digitalmediaauditor.com<\/a><\/li>\n<li>Twitter:\u00a0<a href=\"https:\/\/twitter.com\/Andy_ONeil\">@Andy_ONeil<\/a><\/li>\n<li>LinkedIn:\u00a0<a href=\"http:\/\/linkedin.com\/in\/andyoneil\">\/in\/andyoneil<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Saturday, April 14, 11am \u2013 Kansas City The digital world is bigger and more demanding than ever, and you need to be sure that time and money you\u2019re spending aren\u2019t being wasted. A digital media audit gives you that certainty, bringing clarity and unity for you and your team as you move forward, secure in [&hellip;]<\/p>\n","protected":false},"author":14406572,"featured_media":2883,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1523721600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2018.kansascity.wordcamp.org\/files\/2018\/03\/How-to-Complete-a-Digital-Media-Audit-Andy-ONeil-WordCamp-KC-2018.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[2261],"footnotes":""},"session_track":[27085],"session_category":[],"class_list":["post-2356","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-kansas-city"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9l3jo-C0","jetpack_likes_enabled":false,"session_date_time":{"date":"April 14, 2018","time":"11:00 am"},"session_speakers":[{"id":"2261","slug":"andy-oneil","name":"Andy O&#8217;Neil","link":"https:\/\/kansascity.wordcamp.org\/2018\/speaker\/andy-oneil\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":8,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2356\/revisions"}],"predecessor-version":[{"id":3487,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2356\/revisions\/3487"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2261"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/andyoneil"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/2883"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2356"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2356"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}