{"id":2413,"date":"2018-03-04T13:12:50","date_gmt":"2018-03-04T19:12:50","guid":{"rendered":"https:\/\/2018.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=2413"},"modified":"2018-06-09T12:42:49","modified_gmt":"2018-06-09T17:42:49","slug":"sarah-kay-morrison-what-is-a-value-ladder-and-why-your-business-needs-one","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2018\/session\/sarah-kay-morrison-what-is-a-value-ladder-and-why-your-business-needs-one\/","title":{"rendered":"What is a Value Ladder &amp; Why Your Business Needs One"},"content":{"rendered":"<p><a href=\"https:\/\/2018.kansascity.wordcamp.org\/schedule\">Friday, April 13, 2pm \u2013 <\/a><a href=\"https:\/\/2018.kansascity.wordcamp.org\/schedule\">Kansas City<\/a><\/p>\n<p>So what is a value ladder? Don&#8217;t worry, I won&#8217;t wait until the end to tell you: A value ladder is a way to structure YOUR BUSINESS to appeal to the different phases of YOUR CLIENT&#8217;S business growth. In this session I will teach how to: 1) Nail down the key components of a value ladder and apply it to your own business model 2) Use value ladders when building quotes to generate more revenue 3) Break down your CLIENT&#8217;S value ladder and lead to larger projects for YOU<\/p>\n<p><strong>Sarah will be available in the <a href=\"\/community-support-lounge\/\">Community Support Lounge<\/a> on Saturday at 9am<\/strong><\/p>\n<h2>Sarah Kay Morrison<\/h2>\n<p><a href=\"http:\/\/redlogic.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2550 size-medium\" src=\"https:\/\/2018.kansascity.wordcamp.org\/files\/2018\/03\/sarah_kay_morrison-200x200.jpeg\" alt=\"Sarah Kay Morrison | WordCamp KC 2018 Speaker\" width=\"200\" height=\"200\" srcset=\"https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/sarah_kay_morrison-200x200.jpeg 200w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/sarah_kay_morrison-150x150.jpeg 150w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/sarah_kay_morrison-300x300.jpeg 300w, https:\/\/kansascity.wordcamp.org\/2018\/files\/2018\/03\/sarah_kay_morrison.jpeg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Sarah Kay Morrison started her freelance journey when she suddenly found herself a single, homeschooling mom of 5. With a background in the arts and a dab of blogging, she took additional training to teach herself WordPress website design and coding basics. Half right-brained\/half left-brained, with Sarah you get the best of both worlds &#8211; one of pretty ordered chaos. All of her children are budding artists and take after her in creativity; the ordered part, well, they\u2019re working on that.<\/p>\n<h3>Connect with Sarah Kay<\/h3>\n<ul>\n<li>Website:\u00a0<a href=\"https:\/\/sarahkaydesign.co\/\">sarahkaydesign.co<\/a><\/li>\n<li>LinkedIn:\u00a0<a href=\"http:\/\/linkedin.com\/in\/sarah-morrison-509b9887\">\/in\/sarah-morrison-509b9887<\/a><\/li>\n<li>Facebook:\u00a0<a href=\"http:\/\/facebook.com\/sarahkaydesign.co\">@sarahkaydesign.co<\/a><\/li>\n<li>Instagram:\u00a0<a href=\"http:\/\/instagram.com\/sarah_kay_design\">@sarah_kay_design<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/youtu.be\/G5l9j9unuU0\">View Session Video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, April 13, 2pm \u2013 Kansas City So what is a value ladder? Don&#8217;t worry, I won&#8217;t wait until the end to tell you: A value ladder is a way to structure YOUR BUSINESS to appeal to the different phases of YOUR CLIENT&#8217;S business growth. In this session I will teach how to: 1) Nail [&hellip;]<\/p>\n","protected":false},"author":2134,"featured_media":2873,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1523646000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2018.kansascity.wordcamp.org\/files\/2018\/03\/sarah_kay_morrison_wordcamp_kc_2018_what_is_a_value_ladder.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[2296],"footnotes":""},"session_track":[27085],"session_category":[],"class_list":["post-2413","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-kansas-city"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9l3jo-CV","jetpack_likes_enabled":false,"session_date_time":{"date":"April 13, 2018","time":"2:00 pm"},"session_speakers":[{"id":"2296","slug":"sarah-kay-morrison","name":"Sarah Kay Morrison","link":"https:\/\/kansascity.wordcamp.org\/2018\/speaker\/sarah-kay-morrison\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2413\/revisions"}],"predecessor-version":[{"id":3958,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2413\/revisions\/3958"}],"speakers":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2296"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/sarah"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/2873"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2413"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}