Funnel 101: Create High-converting Landing Pages with WordPress (and Divi) with Mat Casner

Mat Casner, WordCamp KC 2019

Saturday, June 29th, 3pm – Hudson Auditorium (NMOCA 217)

Grow your list like a boss. In this session, veteran freelance web designer, Mat Casner, will teach you the basics of funnels and learn the secrets of building a high converting landing page for your business (or your clients). Using WordPress (and the DIVI page builder), Mat will break down the power of marketing funnels and show you, step by step, how to build high-converting landing pages in WordPress and grow your marketing list. He will also show you how to connect your landing page directly to your email marketing provider, allowing you start attracting more clients and giving you a powerful new, valuable skill to help yourself and your customers.

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Mat Casner

Mat Casner loves being a small business owner and freelance entrepreneur. He is a multi-disciplined creative and communication professional with over 20 years experience in web development (including WordPress), graphic design, video production and marketing. He also coaches and mentors other creatives and freelancers. Mat is the president of Redlogic Communications, Inc., his freelance digital design agency. He serves clients, ranging from large corporations to small businesses and non-profits organizations. He has worked with brands such as Sprint, Helzberg Diamonds, Fellowship of Christian Athletes, Dimensional Innovations and Junior Achievement. He helps these businesses and organizations achieve their business goals by helping them design, develop and execute effective branding, web and social strategies, print collateral, advertising and marketing communications. Mat is based in Mound City, KS (pop. 700), just south of the Kansas City metro, where he is currently the mayor and an active community volunteer. He lives there with his wife, Regina and four teenage children.

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