Mining Search Engines for Content Opportunities with Alyssa Murfey

Alyssa Murfey, WordCamp KC 2019

Friday, June 28th, 11am – Hudson Auditorium (NMOCA 217)

Readers rely on search engines and the searchable aspects of social platforms to serve them quality content and answer their questions. WordPress sites can earn incremental traffic by aligning content to the interests and phrasing that searchers use. Learn how to mine the top search engines, like Google and YouTube, for content marketing insights. You’ll also learn how to look for search insights in nontraditional search platforms, like Pinterest and Instagram search, to help inspire your content planning.

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Alyssa Murfey

Alyssa is a Supervisor on the Discoverability Team at VMLY&R, working with one foot in social media and the other in organic search to develop strategies that work the hardest for clients. These strategies focus on optimizing content and properties to hep brands be discoverable across social and search engine platforms. She works at the forefront of helping clients strategize their approach to Google search, Pinterest search, Instagram search, Facebook search and GIPHY search, as well as, visual search and voice search. Most recently, she is working with Wendy’s, Miami Tourism and Baileys. Her past clients include Tennessee Tourism, Tropicana, Propel and EXPRESS Clothing. Last year, Alyssa spoke at Digital Summit KC and Dallas and her piece The Future of Visual Search and How Retailers Prepare For It was published in AW360.

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