{"id":4551,"date":"2019-06-11T18:03:03","date_gmt":"2019-06-11T23:03:03","guid":{"rendered":"https:\/\/2019.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=4551"},"modified":"2019-08-04T16:02:07","modified_gmt":"2019-08-04T21:02:07","slug":"mining-search-engines-for-content-opportunities-with-alyssa-murfey","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2019\/session\/mining-search-engines-for-content-opportunities-with-alyssa-murfey\/","title":{"rendered":"Mining Search Engines for Content Opportunities with Alyssa Murfey"},"content":{"rendered":"\r\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4850\" src=\"https:\/\/2019.kansascity.wordcamp.org\/files\/2019\/06\/wordcamp_kc_2019-alyssa_murfey.jpg\" alt=\"Alyssa Murfey, WordCamp KC 2019\" width=\"1080\" height=\"566\" srcset=\"https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-alyssa_murfey.jpg 1080w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-alyssa_murfey-300x157.jpg 300w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-alyssa_murfey-768x402.jpg 768w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-alyssa_murfey-1024x537.jpg 1024w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-alyssa_murfey-500x262.jpg 500w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/h4>\r\n<h4><a href=\"\/schedule\/\">Friday, June 28th, 11am &#8211; Hudson Auditorium (NMOCA 217)<\/a><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Readers rely on search engines and the searchable aspects of social platforms to serve them quality content and answer their questions. WordPress sites can earn incremental traffic by aligning content to the interests and phrasing that searchers use. Learn how to mine the top search engines, like Google and YouTube, for content marketing insights. You&#8217;ll also learn how to look for search insights in nontraditional search platforms, like Pinterest and Instagram search, to help inspire your content planning.<\/p>\r\n<p><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7QoP6Z2bKC4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\r\n<p><strong>Related Articles from Alyssa<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.advertisingweek360.com\/the-future-of-visual-search-and-how-retailers-prepare-for-it\/\">The Future of Visual Search and How Retailers Prepare For It<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Alyssa Murfey<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alyssa is a Supervisor on the Discoverability Team at <a href=\"https:\/\/www.vmlyr.com\/\">VMLY&amp;R<\/a>, working with one foot in social media and the other in organic search to develop strategies that work the hardest for clients. These strategies focus on optimizing content and properties to hep brands be discoverable across social and search engine platforms. She works at the forefront of helping clients strategize their approach to Google search, Pinterest search, Instagram search, Facebook search and GIPHY search, as well as, visual search and voice search. Most recently, she is working with Wendy\u2019s, Miami Tourism and Baileys. Her past clients include Tennessee Tourism, Tropicana, Propel and EXPRESS Clothing. Last year, Alyssa spoke at Digital Summit KC and Dallas and her piece The Future of Visual Search and How Retailers Prepare For It was published in AW360.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Connect with Alyssa<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Website: <a href=\"https:\/\/alysmurfey.wordpress.com\/\">alysmurfey.wordpress.com<\/a><\/li>\r\n<li>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alyssa-murfey-65012a35\/\">\/in\/alyssa-murfey-65012a35<\/a><\/li>\r\n<li>Twitter: <a href=\"http:\/\/twitter.com\/alysmurfey\">@alysmurfey<\/a><\/li>\r\n<li>Facebook: <a href=\"https:\/\/www.facebook.com\/alysmurfey\">@alysmurfey<\/a><\/li>\r\n<li>Instagram: <a href=\"http:\/\/instagram.com\/alysmurfey\">@alysmurfey<\/a><\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Friday, June 28th, 11am &#8211; Hudson Auditorium (NMOCA 217) Readers rely on search engines and the searchable aspects of social platforms to serve them quality content and answer their questions. WordPress sites can earn incremental traffic by aligning content to the interests and phrasing that searchers use. Learn how to mine the top search engines, [&hellip;]<\/p>\n","protected":false},"author":5271984,"featured_media":4850,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1561737600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-4551","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheI1D-1bp","session_date_time":{"date":"June 28, 2019","time":"11:00 am"},"session_speakers":[],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/5271984"}],"version-history":[{"count":5,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/4551\/revisions"}],"predecessor-version":[{"id":5211,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/4551\/revisions\/5211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/4850"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=4551"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}