{"id":4597,"date":"2019-06-11T22:11:05","date_gmt":"2019-06-12T03:11:05","guid":{"rendered":"https:\/\/2019.kansascity.wordcamp.org\/?post_type=wcb_session&#038;p=4597"},"modified":"2019-08-04T16:22:42","modified_gmt":"2019-08-04T21:22:42","slug":"99-authors-on-a-blog-a-podcast-story-with-brent-bowen","status":"publish","type":"wcb_session","link":"https:\/\/kansascity.wordcamp.org\/2019\/session\/99-authors-on-a-blog-a-podcast-story-with-brent-bowen\/","title":{"rendered":"99 Authors on a Blog: A Podcast Story with Brent Bowen"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4857\" src=\"https:\/\/2019.kansascity.wordcamp.org\/files\/2019\/06\/wordcamp_kc_2019-brent_bowen.jpg\" alt=\"Brent Bowen, WordCamp KC 2019\" width=\"1080\" height=\"566\" srcset=\"https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-brent_bowen.jpg 1080w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-brent_bowen-300x157.jpg 300w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-brent_bowen-768x402.jpg 768w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-brent_bowen-1024x537.jpg 1024w, https:\/\/kansascity.wordcamp.org\/2019\/files\/2019\/06\/wordcamp_kc_2019-brent_bowen-500x262.jpg 500w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\r\n<p><strong><a href=\"\/schedule\/\">Saturday, June 29th, 1pm &#8211; Hudson Auditorium (NMOCA 217)<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Podcast audience growth: It\u2019s more than doubled over the past five years and 40% Gen Z listenership has our attention. They can extend influence beyond a brand&#8217;s typical reach, make for a consumer-friendly medium, and offer a low-cost investment. Still, only 15% of brands use podcasting. Using several cases studies, Brent Bowen will demonstrate why podcasting should be part of any content marketing strategy and how WordPress is helping showcase audio.<\/p>\r\n<p>\u2192 <a href=\"http:\/\/s.bl-1.com\/h\/c7J9d6fP?url=https:\/\/www.dropbox.com\/s\/ni3b5o4k26uhrg8\/20190629-SparKCade-Podcast-Final-WordCampKC2.pdf?dl=0\">Get Brent&#8217;s Slides<\/a><\/p>\r\n<p><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yNXzilvLsaU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\r\n<p><strong>Related Content from Brent<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.sparkcade.com\/2019\/03\/25\/podcast-content-marketing-strategy\/\">How to Rock a Podcast in your Content Marketing Strategy<\/a><\/li>\r\n<li><a href=\"https:\/\/www.slideshare.net\/BrentBowen2\/podcast-as-part-of-your-content-marketing-strategy\">Podcast as Part of Your Content Marketing Strategy<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Brent Bowen<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Brent Bowen is Founder and Chief Storyteller of Sparkcade Marketing, a Kansas City-based marketing firm. With 25 years of experience, from branding to digital, Brent\u2019s work has appeared in NPR, Sports Illustrated and Wall Street Journal. He\u2019s a veteran podcast host and producer, having launched and run both media and company-branded shows, and a devout WordPress user.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Connect with Brent<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Website: <a href=\"https:\/\/www.sparkcade.com\">sparkcade.com<\/a><\/li>\r\n<li>Twitter: <a href=\"https:\/\/twitter.com\/splitlegend\">@SplitLegend<\/a><\/li>\r\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/brentbowenwrites\/\">\/in\/brentbowenwrites<\/a><\/li>\r\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/sparkcade\">@sparkcade<\/a><\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Saturday, June 29th, 1pm &#8211; Hudson Auditorium (NMOCA 217) Podcast audience growth: It\u2019s more than doubled over the past five years and 40% Gen Z listenership has our attention. They can extend influence beyond a brand&#8217;s typical reach, make for a consumer-friendly medium, and offer a low-cost investment. Still, only 15% of brands use podcasting. [&hellip;]<\/p>\n","protected":false},"author":5271984,"featured_media":4857,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1561831200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-4597","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheI1D-1c9","session_date_time":{"date":"June 29, 2019","time":"1:00 pm"},"session_speakers":[],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/4597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/5271984"}],"version-history":[{"count":6,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/4597\/revisions"}],"predecessor-version":[{"id":5234,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/4597\/revisions\/5234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/4857"}],"wp:attachment":[{"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=4597"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=4597"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kansascity.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=4597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}