Marketing Automation has been a hot topic for more than 10 years. It has transformed the world of marketing from a passive practice to a much more deliberate and focused profession. Marketing leaders not only have a seat at the table, but they have become integral to the success of the revenue machine at many companies.
We will explore the role of the website in a sophisticated marketing model, as well as look toward the future and discuss how the website will not only be present, but more impactful.