Complete an SEO-Friendly Redesign

Friday, April 13, 3pm – Brush Creek

New website launch and redesign projects are often built on goals of improving user experience and driving business goals of increased exposure, sales, or leads. The process often focuses on the new design and functionality of the site. Unfortunately, SEO often is a second thought or takes the back seat. At a minimum we need to know and understand the ways to avoid disaster and take advantage of the redesign or launch process to maximize optimization. This session will focus on the pitfalls to avoid as well as the best practices and strategic ways to use the redesign to fully realize the goals and reasons why you’re crafting a new website in the first place. This session will hit on a range of topics from introductory minimums for relaunch to some specific advanced tactics and aspects of optimization to consider and add to your process and project.

Get ready for this session with great content from Corey

Corey Morris

Corey serves as the Vice President of Marketing for Voltage–a full-service digital marketing agency based in Kansas City, MO. He has spent more than a dozen years working in strategic and leadership roles focused on growing both national and local client brands with award winning, ROI generating digital strategies. In addition to his role at Voltage, he serves on the global board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. He is currently a contributor to Search Engine Journal and GoDaddy, speaks locally and nationally on search and digital marketing topics including at SMX and SEMPO events, and formerly served as co-host of a monthly tech radio show in KC. He has a passion for learning and sharing knowledge in the search industry and seeing people connect and form meaningful relationships.