Including Hispanic and Diversity to your Social Media Mix

Hispanic consumers are young, averaging only 27 compared to 42 for average American consumers. Additionally, Hispanics over-index in social media. Is your brand growing this incredible share of consumers? Considering diversity and multicultural perspectives is critical to reaching this young powerful market.

Nicholas Segura

If it is one word that defines Nicholas Segura, it is diversity. Emerging and underrepresented audiences have always been an interest for Nicholas Segura. Nicholas has been an entrepreneur for a decade, consulting with brands who are interested in connecting with Hispanic and multicultural consumers. After creating and selling his first agency CHE Creative, Nicholas created Somos Agency. His focus has always been in diversity marketing and representing diverse talent in the commercial marketing and modeling industry. His first client in business was Hallmark Cards and they continue to be long-term clients after eight years. Since then he has been awarded the U.S. Small Business Administration “Minority Business Champion” of the Year award and has also started LaSTEMA.org to connect more diverse women to STEM education and careers.