What is a Value Ladder & Why Your Business Needs One

Friday, April 13, 2pm – Kansas City

So what is a value ladder? Don’t worry, I won’t wait until the end to tell you: A value ladder is a way to structure YOUR BUSINESS to appeal to the different phases of YOUR CLIENT’S business growth. In this session I will teach how to: 1) Nail down the key components of a value ladder and apply it to your own business model 2) Use value ladders when building quotes to generate more revenue 3) Break down your CLIENT’S value ladder and lead to larger projects for YOU

Sarah will be available in the Community Support Lounge on Saturday at 9am

Sarah Kay Morrison

Sarah Kay Morrison | WordCamp KC 2018 SpeakerSarah Kay Morrison started her freelance journey when she suddenly found herself a single, homeschooling mom of 5. With a background in the arts and a dab of blogging, she took additional training to teach herself WordPress website design and coding basics. Half right-brained/half left-brained, with Sarah you get the best of both worlds – one of pretty ordered chaos. All of her children are budding artists and take after her in creativity; the ordered part, well, they’re working on that.

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