Selling WordPress: Achieving Business Success While Serving Customers Better

Friday, April 13, 11am – Kansas City

Just because WordPress is the best web platform available AND your de facto choice to provide web and marketing services doesn’t make selling it any easier. “Selling WordPress” will show you if, when and how to talk about the platform, how to include it in your “sales pitch,” and (gasp!) when to leave it out of the conversation. Scott will show you how to “stop selling,” raise your prices, improve your bottom line, value yourself and still – be an everyday WORDPRESS HERO to your customers. Know what to say every time when you get the dreaded: “so what do you charge for a website?” Come with questions, leave empowered. Take your business to the next level.

Scott Schaper

Scott Schaper is the owner and founder of The Unravel Corporation, a digital marketing agency focused on Content Strategy. Unravel was founded in 2008 and has become a Kansas City leader in small business digital marketing. With clientele all over the Midwest, Unravel helps businesses align their technological footprint with their brand. Scott Schaper has served as Vice President of Interactive for the American Marketing Association Kansas City for 4 years and Unravel is a proud sponsor of AMAKC. Scott holds undergraduate degrees in Business Administration and Psychology from the University of Kansas and enjoys cycling, hiking, cooking, traveling and taking in live music.