How to Make People Fall in Love with Your Screencasts & Explainer Videos

Saturday, April 14, 2pm – Brush Creek

If you’ve ever watched a software tutorial on YouTube or a video explaining a company’s product or service, then you’re already familiar with screencasts and explainer videos. While they’re intended to promote a business, product or service by explaining what it is, how it works and how to use it, there’s a huge difference between the videos people love and the ones they turn off after 15 seconds. This session takes you into the world of creating screencasts and explainer videos. We’ll show you why the good ones are good and the bad ones are cringeworthy. We’ll cover topics like storyboarding, script formulas, animation software and sound tracks. When we’re done, you’ll know your options for creating your own screencasts and explainer videos and what to look for if you want to hire someone else to do it.

Get ready for this session with great content from Shane

Shane Purnell

Shane Purnell is an experienced IT Professional, podcaster, and voice over artist. Driven by his love for communication, he takes pride in helping others connect the power of their message to the world. Shane’s passion for technology and communication can be traced back to middle school where he “borrowed” his parents’ video camera to create humorous videos with his friends. The videos didn’t survive, but his love for communication did. After graduating from the University of Missouri with a Speech Communication degree, he picked up skills in customer services, sales and management before moving into Information Technology in 1998. Over the past twenty years Shane has lived at the intersection of technology and communication. He is on a mission to inspire others so they can find and leverage their voices using whatever channel they choose. His podcast, The Platform Giant Show, covers topics dealing with technology, communication and personal branding.