Saturday, June 29th, 1pm – Hudson Auditorium (NMOCA 217)
Podcast audience growth: It’s more than doubled over the past five years and 40% Gen Z listenership has our attention. They can extend influence beyond a brand’s typical reach, make for a consumer-friendly medium, and offer a low-cost investment. Still, only 15% of brands use podcasting. Using several cases studies, Brent Bowen will demonstrate why podcasting should be part of any content marketing strategy and how WordPress is helping showcase audio.
Related Content from Brent
- How to Rock a Podcast in your Content Marketing Strategy
- Podcast as Part of Your Content Marketing Strategy
Brent Bowen
Brent Bowen is Founder and Chief Storyteller of Sparkcade Marketing, a Kansas City-based marketing firm. With 25 years of experience, from branding to digital, Brent’s work has appeared in NPR, Sports Illustrated and Wall Street Journal. He’s a veteran podcast host and producer, having launched and run both media and company-branded shows, and a devout WordPress user.
Connect with Brent
- Website: sparkcade.com
- Twitter: @SplitLegend
- LinkedIn: /in/brentbowenwrites
- Instagram: @sparkcade