Advanced Analysis with Google Analytics with Craig Paddock

Craig Paddock, WordCamp KC 2019

Friday, June 28th, 4pm – Hudson Auditorium (NMOCA 217)

We will discuss correct implementation of Google Analytics including event tracking, goal configuration and filtering. We will then review proper analysis of campaign performance, looking at different attribution models. We will also discuss where Google default reports can be misleading. And last we will review some advanced tools to help get the most out of Google Analytics.

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Craig Paddock

Craig Paddock is an authority in the SEO field with multiple Fortune 100 clients ranging from hotel chains to software developers. Since 1998 Craig has consistently delivered top returns for clients in an ever-changing online field. His research-driven approach focuses on dollars for clients, as opposed to just rankings. Craig contributes search articles to the ClickZ network and has presented at national SEO conferences. Craig received his bachelors degree in Entrepreneurship from the University of Southern California. He blames his ROI obsession on his previous experience in the direct response industry.

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