Schema! Benefiting Users and Robots Alike with Josh McCoy

Josh McCoy, WordCamp KC 2019

Friday, June 28th, 3pm – Hudson Auditorium (NMOCA 217)

Many of us are obsessed with providing a great experience for our website users. Ranging from intended website journey, comprehension of content coupled with a great look and feel, we have to keep the same mindset with our non-human crawling bots which are visiting from Google and Bing. Schema mark-up is your key to give crawling bots a clear categorization of your content. Essentially, you are spoon-feeding your web content to the search engines in their most preferred manner. To show appreciation, your search results, and in some cases, your rankings will benefit. Learn today’s top markup offerings, how to deploy and move your search marketing prowess to the next level.

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Josh McCoy

Josh McCoy is dedicated to digital marketing. For him, it all starts with a passion for understanding how successful online campaigns come to life. From concept to deployment, Josh knows how to pair a marketing message with the right digital medium. After years of ingraining himself into “all things digital,” Josh’s expertise allows him to harness SEO, paid search, social media and online media placement to create an encapsulating approach to marketing ideation – an important skill as the online landscape continues to evolve. He’s got cred: Josh manages the Kansas City Search Engine Marketing Association, is the leader of the SEMPO Cities KC Search Marketing Conference, has written for Search Engine Watch, and contributes to Search Engine Journal. He has also been a speaker on the national front at Search Engine Strategies, ClickZ Live, Digital Summit, Integrated Marketing Summit, the SEMPO Forum and local associations such as the Kansas City Data-Driven Marketing Association. Within Trozzolo, Josh guides the digital marketing team in strategic campaign direction, deployment and through advanced tracking and analytical data collection. With his guidance, Trozzolo digital advertising is boasting triple-digit percentage return on ad spend for their clients as well providing detailed reporting to assist in high-performing campaign ideation for the future!

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